I did the LINE Audio Application for pitching the project. There is the objective as below.

We are looking to launch LINE AUDIOBOOKS, but so far, there is no existing research or clear business goals. Some PO’s got excited about the idea since they know it’s one of the fastest growing audio segments on mobile. They also see the potential, given that people tend to commute for long periods of time here in Bangkok.

How would you tackle designing this stand-alone native app (iOS)? What would be your process?

I started from the user research / online surveys / competitors research / research company mission / business goals / brands position / user persona / features sorting / user story / sketching / wireframe / wire-flow / art-direction / design system / design interface / data measurement (metrics)